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Master Level Google Adwords & PPC Management Certification Course:

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We use a combination of case studies, competitor analysis, Role plays, Projects activities, implementation of all inputs from each modules within assigned website and video and audio clips along with PowerPoint presentation in order to make the process of learning at least 90% experimental.

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1. From Full or Part time Job 2. From Home Based Job, Affiliate Marketing, Freelancing, Blogging etc. 3. From Your own Business – We will give you all 3 key to open the potentiality for earning more money. Our expert PPC Management consultant will help you to understand and implement every steps of getting success through Adwords, Facebook and Bing pPC account management.

Our PPC Course Modules

Learn positive characteristics and White Hat working techniques which will help you to become a good PPC Management (Google Adwords Account Management) consultant. Our PPC Management training course ensures two major areas like Advanced Knowledge and Earning Scope – That’s makes our PPC Management courses unique. Get International certification from Google Adwords and Bing. Be a Bing Ads Accredited Professional and Google Partner to get global acceptance for ppc jobs.

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We are not just Institute – We are the part of Compete Infotech, Where our team deliver PPC Management and Complete Digital Marketing solution to more than 500+ clients worldwide.

It’s always advisable to learn from those already adopt the PPC Management skill from their daily work and always updated through regular based jobs. We are more than 2000% better than those simply say expert after doing 2-3 month PPC Management as a link builder in any company and open an institute with Good looking receptionist.

We create a live environment where you will Love to learn PPC Management course from some of the good talented and more than 5 years experienced PPC Management consultant in Kolkata those still working with Compete Infotech as a Full time team leader or team Manager position. You will able to access Internet and Machine full time. We will also arrange extra classes to make sure you implemented the knowledge 100% practically in your website. So the work and rank results show you the growth. all ppc classes will conduct by experienced and certified ppc consultant.

  • Pay-per-click (PPC) search engines can give you instant traffic and allow you to test new business models in real time. However, the pay-per-click market is competitive. It is worth spending an extensive period of time learning how to write and target ads, tracking your competitors, and doing deep keyword research before jumping in.

    This module designed to get an overview of paid search and the underlying principles of direct response advertising in general, including the goals of search engines, advertisers, and customers. You'll cover everything from PPC user psychology to breaking down the various stages in the buying cycle.

  • You will learn:
    • The psychology of search.
    • The secrets of effective copy writing.
    • The correlation between user attention and advertising spend.
    • How a customer progresses through the buying funnel.
  • Sometime you cannot afford to—or simply do not want to—wait. Pay-per-click search engines allow you to be listed at the top of search results quickly, which allows you to:

    • Quickly gather feedback on market conditions.
    • Split test a live audience and gather ad test results in real time.
    • Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site.

  • As an example of the power of PPC, you can use Google AdWords to offer a free white paper about a topic from a one-page website. If nobody is interested in downloading your white paper, or you cannot seem to get enough click-throughs, then that could indicate one or several things:

    • You are not bidding high enough to get exposure.
    • The market is not yet ready for your product.
    • You are marketing it from the wrong angle.
    • Your landing page is not making a compelling offer.
    • You are marketing it to the wrong people.

  • There are a few major players in the pay-per-click arena.

    • Google AdWords has a larger distribution network across Google, AOL, Ask, About, Earthlink, and many others' sites (even a few of my own).
    • Yahoo! Search Marketing currently has network partnerships that span Yahoo, InfoSpace, AltaVista, AllTheWeb, and many other partners.
    • Microsoft adCenter is a new player in the market, but their limited syndication network means their traffic quality is high.
  • When beginning pay-per-click advertising, I would recommend focusing on Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. I also published an article mentioning some of the other networks, but they are not recommended off the start due to dirtier traffic sources and slower market feedback.

  • I was working to raise the rankings of one client for a few competitive phrases. It was taking a decent investment in time and money. I then started a pay-per-click campaign to test numerous terms. As it turns out, the conversion rate for the words we thought we needed were not great. There were a couple other terms with lower search frequency and less competition that converted exceptionally well. Had we not done pay-per-click marketing, we may have never properly focused our SEO efforts. In less than a month, on about $300, we increased the productivity of the site tenfold.

  • The only way to be certain of anything in marketing is to test it. Pay-per-click marketing allows you to test in real time with the fastest feedback loop of any marketing medium in the world.

  • The more expensive the associated PPC ads are, the more value there is in performing SEO on a site in a paid niche. If the average cost-per-click is $5, then a $1,000 SEO campaign pays for itself after only a few hundred targeted visitors.

  • Yahoo and Microsoft tend to be a bit sloppier than Google at monetizing niche advertisements. Google has a larger advertiser base and props up the ad costs using something they call quality based minimum bids.

  • If you are unsure whether an ppc training would justify its fees, you can run a test PPC account to see what type of demand there is in your target market.

  • Importance of setting appropriate objectives, goals and expectations
  • How to determine actionable metrics against which you will measure performance
  • How a good account structure will aid the performance and growth of your PPC campaigns
  • Search Engines & Ad Networks

  • learn about the various PPC networks you can buy ads on.
    • Google AdWords - the biggest ad network with the broadest distribution.
    • Yahoo! Search Marketing - between Google and Microsoft in size, but has some quality issues with their ad syndication.
    • Microsoft adCenter - small clean ad network.
    • Other Ad Networks - ad networks beyond the big 3.
  • In this first section, you'll study the basis for all PPC advertising: keywords. Understanding the connection between strategically placing keywords in your ads, and using match types to connect those ads with user search queries, will be a critical skill to master for successful paid search campaigns. You'll also take a look at match type options and integrating negative keywords into your campaigns.

    • You will learn:
    • How to lay out a spreadsheet defining features and benefits.
    • How to craft the perfect headline.
    • The critical elements of your display URL.
    • How to create a keyword list from the perspective of the targeted personas.
    • Effective keyword research tools and how to use them.
    • Why you need separate campaigns for search and content campaigns.
    • How to save time with AdWords Editor.
    • How to harness the power of ad extensions.
    • Even more tools for effective research
    • Ad planner
    • Google Insights for Search
    • Other tools
  • At the heart of every PPC campaign is the ad itself. It's also where art meets science when your expertly researched keywords join with your keen sense of style. And in a sea of competing PPC ads and organic search results, your ad copy is what determines whether potential customers click on your ad... or go elsewhere with their business.

  • So pay close attention and put your creative hats on. This is where you get to engage the right side of your brain and separate yourself from a universe of ho-hum ads.

  • You will learn:
    • How to write compelling ad copy.
    • The difference between feature and benefit based ads.
    • How to take advantage of destination and display URLS.
    • How to check if you're infringing on any trademarks.
    • How to use the Google merchant center.
    • How to use call extensions.
    • How to create dedicated PPC landing pages.
    • How to segment your traffic to various landing pages.
  • Tips on how to write conversion oriented ads and target them at the most profitable customers.

    • AdWords & AdSense Ad Syndication - learn the difference between search syndication and content syndication.
    • Dynamic Keyword Inclusion - learn how you can use the search query to help drive ad copy.
    • Keyword Matching Types - learn the difference between exact match, phrase match, and broad match.
    • Local PPC Tips - strategies for marketing local businesses using PPC ads.
  • You're ready to flip the switch and go live, right? Not so fast. Before launching your ad campaign there are still a number of decisions to be made: network decisions, location targeting, bid options, language settings, and ad rotation are all important considerations that can impact the effectiveness of your campaign tremendously.

  • In this module, you will get some practical advice for how to think about your ads -- and your audience -- once you're ready to launch your campaigns.

  • You will learn:
    • What to consider when geographically targeting.
    • How to target based on language.
    • How to reach the most people within a geography.
    • The difference between Search and Display networks.
    • How to create campaigns for different devices.
    • How to create and effectively manage a daily budget.
  • In this module we covers one of the critical remaining pieces to the PPC puzzle: bidding strategies. Understanding bidding formulas, goals, and conversion data is essential for any successful paid search campaign. Bid too much and you'll overextend yourself and wipe out your profits; bid too little and you could miss out on a great deal of qualified traffic.

  • You will learn:
    • How to effectively set and measure goals.
    • How to use PPC data to measure your company's objectives.
    • How to estimate initial conversion rates.
    • How to estimate your revenue per conversion.
    • How to estimate your revenue per conversion.
    • How to optimize your budget
    • How to calculate the value of a click
    • All of the different ways you can look at your data in AdWords
  • Now that you've mastered the fine art of the search network, you can set your sights on the ever growing content and display networks. These opportunities not only expand the reach of your ads, they also expand the types of ads you can offer. In this module Mr.Bidyut uncovers all the details necessary to understand the broad content network (or the display network if you are dedicated to Google), including ad type options, ideal settings, tracking content network ads, and best practices and pitfalls for this powerful ad tool.

  • You will learn:
    • Which keywords to use in display network campaigns.
    • How your keywords should differ from search advertising campaigns.
    • Why rich media ads require standard ad copy.
    • How to measure results of CPM campaigns.
    • Best practices for enhanced campaigns.
    • How to run Placement Performance Reports.
    • Which sites to block from your placements.
    • Image ads
    • Video ads
    • Mobile ads
    • Ad extensions
      • Site links
      • Product extensions
      • Phone extensions
      • Seller reviews
      • Social extensions
    • Display ad builder
    • Image search ads
    • Product listing ads
  • While great ads will make a drastic difference in a campaign's success or failure, proper account organization lets you set exact expectations for each campaign. From controlling ad groups to match type decisions, generating keyword combinations, and micro control over landing pages, smart account organization can protect your budget's bottom line and ensure your ads and landing pages are seen in the most optimal manner.

  • You will learn:
    • How to organize ad groups by brand and intent.
    • Optimize your paid search by tightly theming your Ad Groups.
    • The secrets of managing complex campaign goals with a step-by-step guide to campaign structures.
    • How to clearly set and achieve your goals with campaign organization.
    • How the experts organize their campaigns.
    • Successful Account Organisation
    • When to create campaigns
    • Display vs. search
    • Budget
    • Geography
    • Product or service types
    • Ad scheduling
    • Mobile vs. desktop
    • When to create adgroups
    • Organising ads and keywords
  • Bid Management Strategies - learn about how to bid on new campaigns, and how to adjust your bids as you gain market feedback
  • Earning (and Buying) Trust - pay per click is becoming a lot like SEO. Search engines reward relevancy and punish irrelevant advertisers by charging them more.
  • Paid Search & the Sales Cycle - some searchers are looking to buy something, but most searchers are in research mode, and need to be given an experience which helps move them along the sales funnel.
  • For a long time ad position was determined solely by how much you were willing to bid. Then quality score became an important, if elusive, variable. Now, paid search has grown in sophistication and PPC experts are masters of click through rate, landing pages, relevance, and a slew of other factors that determine where your ad is positioned against the competition. In this module, Mr.Bidyut outlines the major factors you need to focus on when building your ads, and exactly how to balance your max CPC with a solid quality score to get the optimal ad position for your product or service.

  • You will learn:
    • The three major factors that determine quality score.
    • What to do with a substandard landing page.
    • How improving your quality score can decrease the cost of your Ad Words campaigns.
    • Find the best places you can optimize for better quality score.
    • How to organize and maneuver through piles of data with ease.
    • How to research specific terms to use in your ad copy.
    • What you need to do for problem quality scores and sudden changes in quality score.
    • How to create an effective landing page that ensures a consistently high quality score.
  • So far you've focused on creating and optimizing ads. But what happens after the research is done, the ads are created, and the campaigns are launched? How do you know what's working, what's not working, and where you should focus your efforts? In this module, Mr.Bidyut explores the strategies and best practices for running ad and landing page tests that will save you a lot of time... and even more money.

  • As an added bonus, landing page and conversion optimization expert Bryan Eisenberg joins the conversation with his highly enlightening video, Building the Perfect Landing Page.

  • You will learn:
    • The best ways to test your ad copy.
    • How to run tests in a low volume account.
    • How to choose the right landing pages for each of your ad campaigns.
    • How to streamline your landing pages using page segmentation.
    • How Adwords Campaign Experiments (ACE) can be used to control risk.
    • How to define and analyze your experiments.
    • The importance of testing for impact, not variations.
    • 8 different button variables.
    • 7 variables for creating forms.
    • 30 key optimization factors broken into 4 main categories.
  • Despite Google and other search engines being the primary place most ads get displayed, there are a number of emerging social media options available for paid search ads. In this bonus module, Mr.Bidyut reviews Facebook and LinkedIn as powerful opportunities to expand your paid advertising efforts.

  • You will learn:
    • How to maneuver through your data in adCenter.
    • The differences between AdWords and adCenter.
    • How to create large amounts of ads with little effort.
    • How to manage your campaigns more efficiently.
    • How to set up PPC campaigns in LinkedIn and Facebook.
    • The benefits of having a custom Facebook page.
    • How to determine your budgets and bids for your social media PPC campaigns.
  • No longer just a network for college students, Facebook is a general purpose social media site used by individuals and businesses alike to share status updates, links, photos, videos, and more. You will learn, how to reach the over 250 million members of Facebook to engage your community, build brand, and establish loyalty in your business.

  • You will learn:
    • Communicating Value of Display and the Google
    • Display Network
    • Plan a Campaign
    • Generate Creatives
    • Implement a Campaign and Ad Groups
    • Measure Performance
    • Optimize and Refine
  • You will learn:
    • Communicating Value of Display on YouTube
    • Plan a Campaign
    • Generate Creatives
    • Implement a Campaign and Ad Groups
    • Measure Performance
    • Optimize and Refine
  • You will learn:
    • Communicating Value of Display on Facebook
    • Plan a Campaign
    • Generate Creatives
    • Implement a Campaign and Ad Groups
    • Measure Performance
    • Optimize and Refine
  • You will learn:
    • Communicating Value of Display on Linkedin
    • Plan a Campaign
    • Generate Creatives
    • Generate Creatives
    • Measure Performance
    • Optimize and Refine
  • Learn how to drastically slash the overall cost you're paying for each click on your ad by creating Ad Groups that are designed to raise Quality Score and lower first page and minimum bids.

  • This section discusses the necessity for workflow prioritization in the maintenance of PPC campaigns, and outlines optimal methodology for effective PPC campaign management.

  • Find out why negative keyword lists are both crucial and difficult to manage, and learn how negative keyword tools can help

  • Learn about the necessary but overwhelmingly time consuming tasks associated with pay-per-click marketing, and find out how PPC software solutions can handle these challenging functions better than any human could hope to.

    • Clever keyword variations
    • Writing captivating PPC ads
    • Special keyword opportunities
    • Optimising PPC ad position and the pros and cons of high positions
    • Organizing Information: Hierarchical vs. Tagging
    • Filtering out unwanted keywords
    • Tracking sales conversions
    • Focusing your PPC ad copy
  • You will learn:
    • Google AdWords
    • Yahoo! Search Marketing (formerly Overture)
    • MSN ad Center
    • Miva (formerly Espotting & FindWhat)
    • Other global PPC search engines
  • Google AdWords continues to introduce new features. Understanding them and exploiting those relevant to each campaign is a vital part of the management process and often missed by agency management teams. Here are some of them .
    • Ad Sitelinks are additional links included within the body of a single ad which direct visitors to several alternative landing pages within a site

    • Product Extensions allow products from your Google Shopping feed to be displayed within the body of the ads themselves

    • Google display advertising (pka content advertising) using the Google Display Network where ads are displayed near the relevant content in other web sites used with precision, they can improve CTR and relevancy

    • Google Re-marketing, allowing some-time visitors to your website to see your display ads on other web sites, thereby raising awareness and reinforcing retention

    • Google video advertising on YouTube and the Google Display Network

    • Local and mobile
      • Google Mobile Ads specifically designed for mobile users
      • Google Location Extensions which help advertise business locations
      • Google Call Extensions enabling potential customers to call directly from displayed ads
  • In addition to Google AdWords we recommend, in particular circumstances, running additional paid search campaigns on
    • Microsoft AdCenter
    • Yahoo! Sponsored Search
    • LinkedIn
    • Facebook
  • How to track, measure and analyse the performance your pay per click marketing campaigns. How to get the most out of internal reports and conversion data. How to use web analytics to understand website usage. Understanding the buying process and the sales conversion funnel.

    • Reporting
    • Conversion Tracking Basics
    • Advanced Conversion Tracking and Best Practices
  • Overview of testing
    • Ad copy testing
    • Statistically relevant information
  • Ad copy testing
    • What to test
    • Split testing ad copy
    • Ad performance reports
  • Landing page testing
    • Where to send traffic for testing
    • How to test page layouts
    • Split testing landing pages
    • Google Website Optimizer
    • AdWords experiments tool
    • Overview of Google Analytics
    • Getting Started with Google Analytics
    • Google Analytics Goals and Funnels
    • Google Analytics Filters
    • Overview of Google Analytics Reporting
    • Google Analytics Report Types
    • Related Google Analytics Tools and Services
    • Driving Improvements with Google Analytics Data
    • Overview of Optimization
    • Optimizing Campaigns and Ad Groups
    • Optimizing Websites and Landing Pages
    • About Google Website Optimizer
    • Using Google Website Optimizer
    • Optimizing for Greater Conversions
    • Overview of Managing Multiple Accounts
    • Managing Accounts with My Client Center (MCC)
    • Using API of Google Adwords
    • Policies
    • Ad and Site Quality
    • Invalid Clicks Issues
    • Overview of Billing and Payments
    • Billing - Postpay Options
    • Billing - Prepay Options
    • Billing - Monthly Invoicing
    • Customised rules
    • Automatic alerts
    • User Access Levels
    • My Client Centre (MCC)
  • Using reports and analytics to refine your campaign, improve quality score, reduce waste and spot potential click fraud. Integrating pay per click advertising with search engine optimisation activity.

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